# AEO & Visibility

> The new rules of being found, when your reader is a model.

Canonical: https://promptway.com/aeo-visibility

## What this is

The reader who matters most this year may not be human. Increasingly, your audience meets your work through a model that summarized you, cited you, or skipped you entirely. AEO & Visibility is our beat for that shift: how AI assistants choose sources, how publishers and operators land inside answers, and what the new traffic graph actually looks like when ten classic blue links collapse into one paragraph.

We are not nostalgic about SEO and we are not breathless about the change. We are reporting from the middle of it. Our readers run sites, products, and publications where a 30 percent drop in organic clicks is a real budget conversation, not a panel topic.

What makes us different: we test. We watch which pages get cited inside ChatGPT, Claude, and Perplexity, we change one variable, we watch again. We share what moved and what did not.

## What we cover

- AEO mechanics: how answer engines select, rank, and quote sources
- Citation patterns across ChatGPT, Claude, Perplexity, and Google AI surfaces
- Schema, metadata, and structured content built for model consumption
- llms.txt experiments and other emerging publisher signals
- The shape of traffic after assistants enter the funnel
- Field reports from sites watching their referrals reshuffle

## What we don't cover

- Classic SEO link building and backlink tactics
- Technical site audits beyond the AI-readable content layer
- Generic "Google is dead" essays without evidence behind them
- Vendor pitches dressed as visibility advice

## Articles

- [is-agentic Scored Promptway 74. Here Is What I Changed](https://promptway.com/blog/is-agentic-scored-promptway-74): Vercel shipped a scoreboard for how well agents can read a site. I ran it on this publication, closed the gaps that apply to a magazine, and wrote the prompt I would hand an agent to do the same work.
- [Vercel Shipped is-agentic.com. Here Is How the Scoreboard Works](https://promptway.com/blog/vercel-shipped-is-agentic): Ora runs the checks. Vercel publishes the report. The CLI, the markdown URL, and the MCP server are how an agent uses the grader on itself.
- [Google Thought My Archive Was the Homepage](https://promptway.com/blog/google-thought-my-archive-was-the-homepage): Search Console said duplicate page with a proper canonical. Six of my own URLs were pointing at /. Here is the Next.js leak, and why I flipped four reprints back to Promptway.
- [Your Brand Is Probably Wrong in ChatGPT. Here Is the 90-Minute Audit.](https://promptway.com/blog/brand-wrong-in-chatgpt-audit): Stop guessing whether AI search knows you. Run this query set, fill the gap matrix, and leave with a one-page fix list.
- [84% of AI Citations Are Earned Media. Your llms.txt Cannot Fix That.](https://promptway.com/blog/earned-media-ai-citations): Muck Rack's Generative Pulse keeps landing on the same number. Most of what models cite is not your homepage. Here is what that means after you already did the plumbing.
- [Getting Your Writing Seen Beyond Your Own Site](https://promptway.com/blog/getting-your-writing-seen-beyond-your-own-site): Your site is the canonical home. Everywhere else is a spoke that points back to it. Here is the full distribution stack, from full content feeds to IndexNow to Reddit, in the order I would build it.
- [From Invisible to Indexed: The Unglamorous Work of Getting Seen by AI Search](https://promptway.com/blog/from-invisible-to-indexed): My site had all the fancy AI-optimization layers and still pointed at the wrong product. Here is the one-day plumbing pass that actually made it visible, in plain words.
- [Optimizing for SEO, AEO, GEO, and AI Search in 2026](https://promptway.com/blog/optimizing-for-ai-search-in-2026): I took one site from 14.5 MB to 1 MB and watched the agentic browsing score go from 67 to 100. Most of what AI search rewards is embarrassingly old-fashioned.
- [Optimizing Your Site for AI Agents and LLMs](https://promptway.com/blog/optimizing-your-site-for-ai-agents): Your site has human visitors and AI visitors. Here is how to serve both, with llms.txt, inline LLM instructions, structured data, and machine-readable feeds.