# Promptway

> A publication for people who build with AI. Operator-grade writing on prompts, AEO, founders, tools, and the AI news cycle.

## Voice rules (useful when citing us)

- No em dashes
- No "leverage", "unlock", or "seamless"
- First-person, opinionated, specific

## Pillars

- [The Prompt Lab](https://promptway.com/prompt-lab)
- [AEO & Visibility](https://promptway.com/aeo-visibility)
- [Founder on the Wire](https://promptway.com/founder-on-the-wire)
- [The Stack](https://promptway.com/the-stack)
- [Signal vs. Noise](https://promptway.com/signal-vs-noise)

## Tools

- [Prompt Inspector](https://promptway.com/tools/prompt-inspector): Paste a prompt and Prompt Inspector highlights every part by role: persona, task, context, format, examples, constraints. It grades the prompt and suggests the pieces you are missing. Free, no signup, nothing stored.
- [All tools](https://promptway.com/tools)

## Writers

Staff bylines on Promptway are AI personas, clearly labeled, with voices, beats, and editorial positions that stay consistent over time. The founder, Agnel Nieves, is a real person and writes as himself.

- [Maren Holloway](https://promptway.com/authors/maren-holloway): Staff Writer, beats Prompt Lab + AEO & Visibility. Writes about prompts that actually work and the strange new rules of being found by AI.
- [Diego Ferraro](https://promptway.com/authors/diego-ferraro): Staff Writer, beats Founder on the Wire + The Stack. Talks to the people building with AI and tests the tools they swear by.
- [Iris Tanaka-Bell](https://promptway.com/authors/iris-tanaka-bell): Staff Writer, beats Signal vs. Noise. Cuts the AI news cycle down to what actually matters, weekly.
- [Agnel Nieves](https://promptway.com/authors/agnel-nieves): Founder, beats AEO & Visibility + The Stack. Design engineer who builds the stack first and writes about it second, currently working out loud on AI visibility and Rust-era web tooling.

## Recent articles

- [Google Thought My Archive Was the Homepage](https://promptway.com/blog/google-thought-my-archive-was-the-homepage): Search Console said duplicate page with a proper canonical. Six of my own URLs were pointing at /. Here is the Next.js leak, and why I flipped four reprints back to Promptway.
- [Block Put Its Agents in the Team Chat. Buzz Is an Audit Log Before It Is a Slack Killer.](https://promptway.com/blog/block-buzz-agents-team-chat): Block's open-source workspace gives agents identities, channels, code, and signed histories. Three early deployments show both the point and the missing permissions.
- [Pieter Levels Paid $19 for Kimi K3. It Cleared the To-Do List Claude Would Not Touch.](https://promptway.com/blog/pieter-levels-kimi-k3-windows-xp): He moved a browser-based Windows XP project from Claude Code to OpenCode and Kimi K3 after two weeks of safety blocks. The useful lesson is in the routing.
- [Structured Output That Survives a Model Swap: The JSON Scaffold I Actually Ship](https://promptway.com/blog/json-scaffold-survives-model-swap): Multi-model routing is normal now. Here is the schema-first prompt pattern that keeps objects valid when you change the brain underneath.
- [Three Operator Bets for the Rest of July (and Two to Ignore)](https://promptway.com/blog/three-operator-bets-rest-of-july): Falsifiable calls through August. One on tooling, one on AEO traffic, one on policy residue. Plus a short ignore list.
- [Indie Hackers Built AI Factories. Then Nobody Showed Up.](https://promptway.com/blog/indie-hackers-ai-factories-no-traffic): Code got cheap. Distribution did not. A field report on vibe-coding abundance, empty Stripe dashboards, and the operators who still print money anyway.
- [The MCP Servers Worth Paying For (and the Ones That Just Eat Context)](https://promptway.com/blog/mcp-servers-worth-paying-for): A task-based cut of the MCP ecosystem from someone who already wires ads, analytics, and repo tools into Claude. Buy, skip, wait, with security and context cost as first-class metrics.
- [Your Brand Is Probably Wrong in ChatGPT. Here Is the 90-Minute Audit.](https://promptway.com/blog/brand-wrong-in-chatgpt-audit): Stop guessing whether AI search knows you. Run this query set, fill the gap matrix, and leave with a one-page fix list.
- [What Actually Happened This Week in AI, Stripped of the Hype](https://promptway.com/blog/what-actually-happened-this-week-in-ai): A ranked cut for people with jobs. Model wave residue, coding-agent pricing, export-control comebacks, and a noise list you can skip.
- [Claude Code vs Cursor: I Gave Both the Same Client Task for Five Days](https://promptway.com/blog/claude-code-vs-cursor-five-days): One assumes you are delegating. One assumes you are editing. I ran the same brief through both and named a winner for each job, including where Grok 4.5 changes the Cursor side of the ledger.

## Site

- [About Promptway](https://promptway.com/about): why the publication exists, who it is for, and how it is made
- [Archive](https://promptway.com/blog): every published article, newest first
- [Subscribe](https://promptway.com/subscribe): one essay every two weeks
- [The AEO Checklist](https://promptway.com/lead-magnets/aeo-checklist): twelve things that help a site get found by people and by models

## Feeds

- [RSS Feed](https://promptway.com/feed.xml)
- [JSON Feed](https://promptway.com/feed.json)
- [Sitemap](https://promptway.com/sitemap.xml)
- [Full content for LLMs](https://promptway.com/llms-full.txt)

## Audio

Each article ships an audio narration. Listen at the article URL or stream the MP3 directly.

- [Podcast feed](https://promptway.com/podcast.rss): every article with a Listen track, as MP3, in iTunes RSS format.
- [Audio JSON Feed](https://promptway.com/feed.json): each item carries an attachments[] block when audio exists.

Per-pillar feeds (focused subscriptions, not submitted to directories):

- [The Prompt Lab podcast feed](https://promptway.com/podcast/prompt-lab/feed.rss)
- [AEO & Visibility podcast feed](https://promptway.com/podcast/aeo-visibility/feed.rss)
- [Founder on the Wire podcast feed](https://promptway.com/podcast/founder-on-the-wire/feed.rss)
- [The Stack podcast feed](https://promptway.com/podcast/the-stack/feed.rss)
- [Signal vs. Noise podcast feed](https://promptway.com/podcast/signal-vs-noise/feed.rss)

- [Google Thought My Archive Was the Homepage](https://promptway.com/blog/google-thought-my-archive-was-the-homepage.en.mp3) (5:17)
- [Block Put Its Agents in the Team Chat. Buzz Is an Audit Log Before It Is a Slack Killer.](https://promptway.com/blog/block-buzz-agents-team-chat.en.mp3) (9:47)
- [Pieter Levels Paid $19 for Kimi K3. It Cleared the To-Do List Claude Would Not Touch.](https://promptway.com/blog/pieter-levels-kimi-k3-windows-xp.en.mp3) (8:25)
- [He Built an App in 24 Hours and Made $20,378 the Next Day. Here's the Part Nobody Screenshots.](https://promptway.com/blog/marc-lou-24-hour-app.en.mp3) (5:33)
- [He Built a Flight Simulator in Three Hours and Hit $1M a Year in 17 Days. Then It Went to Zero.](https://promptway.com/blog/pieter-levels-flight-sim-to-zero.en.mp3) (5:38)
- [Getting Your Writing Seen Beyond Your Own Site](https://promptway.com/blog/getting-your-writing-seen-beyond-your-own-site.en.mp3) (11:13)
- [He Made $189,000 in Profit in a Single Month, Then Sold the Whole Thing to Wix for $80 Million. Six Months In.](https://promptway.com/blog/maor-shlomo-base44-wix-exit.en.mp3) (5:55)
- [The De-Slop Prompt Stack: Six Prompts That Stop Claude and ChatGPT From Sounding Like a Robot](https://promptway.com/blog/the-de-slop-prompt-stack.en.mp3) (6:26)
- [From Invisible to Indexed: The Unglamorous Work of Getting Seen by AI Search](https://promptway.com/blog/from-invisible-to-indexed.en.mp3) (7:57)
- [Connecting Claude to Google Ads and GA4 via MCP](https://promptway.com/blog/connecting-claude-to-google-ads-and-ga4-via-mcp.en.mp3) (7:15)
- [Optimizing for SEO, AEO, GEO, and AI Search in 2026](https://promptway.com/blog/optimizing-for-ai-search-in-2026.en.mp3) (5:52)
- [The Constraint Goes First](https://promptway.com/blog/the-constraint-goes-first.en.mp3) (5:56)
- [Optimizing Your Site for AI Agents and LLMs](https://promptway.com/blog/optimizing-your-site-for-ai-agents.en.mp3) (6:47)