A publication for peoplewho build with AI.
We write for operators. The marketing director figuring out Claude for campaign briefs. The solo founder who replaced three contractors. The small business owner wondering what AEO even is. Smart, busy, drowning in noise. We cut through it.
Latest
Founder on the Wire · 5 min read
He Built a Flight Simulator in Three Hours and Hit $1M a Year in 17 Days. Then It Went to Zero.
In February 2025 Pieter Levels asked Cursor to make a 3d flying game in a browser and had a working flight simulator three hours later. It hit $1M ARR in 17 days on ad slots and F-16 upgrades, then faded to $0/m when the attention left.
AEO & Visibility · 10 min read
Getting Your Writing Seen Beyond Your Own Site
Part one of this series was about making your own site legible to AI agents and humans. This is about everywhere else.
Founder on the Wire · 5 min read
He Made $189,000 in Profit in a Single Month, Then Sold the Whole Thing to Wix for $80 Million. Six Months In.
Maor Shlomo built Base44, a prompt-to-app builder, as a side project and sold it to Wix for $80 million in cash six months later. The numbers are real: $1M ARR three weeks after launch, $189,000 profit in May 2025, 250,000 users.
Previous articles
The De-Slop Prompt Stack: Six Prompts That Stop Claude and ChatGPT From Sounding Like a Robot
Readers now punish writing that feels machine-made. These six prompts remove the tells, and they're built to be saved once and used forever.
From Invisible to Indexed: The Unglamorous Work of Getting Seen by AI Search
My site had all the fancy AI-optimization layers and still pointed at the wrong product. Here is the one-day plumbing pass that actually made it visible, in plain words.
Connecting Claude to Google Ads and GA4 via MCP
Claude, wired to a client's Google Ads and GA4 over MCP, ran a 90 day audit in one session. Here is the setup, the sharp edges, and what it found.
Optimizing for SEO, AEO, GEO, and AI Search in 2026
I took one site from 14.5 MB to 1 MB and watched the agentic browsing score go from 67 to 100. Most of what AI search rewards is embarrassingly old-fashioned.
The Constraint Goes First
Everyone writes prompts top-down: role, context, task, then a stack of rules at the end. That's the bug.
Optimizing Your Site for AI Agents and LLMs
Your site has human visitors and AI visitors. Here is how to serve both, with llms.txt, inline LLM instructions, structured data, and machine-readable feeds.
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Written for operators, not spectators.