All articles
2026
From Invisible to Indexed: The Unglamorous Work of Getting Seen by AI Search
My site had all the fancy AI-optimization layers and still pointed at the wrong product. Here is the one-day plumbing pass that actually made it visible, in plain words.
Connecting Claude to Google Ads and GA4 via MCP
Claude, wired to a client's Google Ads and GA4 over MCP, ran a 90 day audit in one session. Here is the setup, the sharp edges, and what it found.
Optimizing for SEO, AEO, GEO, and AI Search in 2026
I took one site from 14.5 MB to 1 MB and watched the agentic browsing score go from 67 to 100. Most of what AI search rewards is embarrassingly old-fashioned.
The Constraint Goes First
Everyone writes prompts top-down: role, context, task, then a stack of rules at the end. That's the bug.
Optimizing Your Site for AI Agents and LLMs
Your site has human visitors and AI visitors. Here is how to serve both, with llms.txt, inline LLM instructions, structured data, and machine-readable feeds.