AEO & Visibility
The new rules of being found, when your reader is a model.
How AI assistants pick what to cite, and what publishers, founders, and operators can do about it. AEO mechanics, not SEO nostalgia.
What we cover
- AEO mechanics
- citation patterns
- schema and metadata for AI
- llms.txt experiments
- assistant surface dynamics
- post-SERP traffic shifts
Latest in AEO & Visibility
Google Thought My Archive Was the Homepage
Search Console said duplicate page with a proper canonical. Six of my own URLs were pointing at /. Here is the Next.js leak, and why I flipped four reprints back to Promptway.
Your Brand Is Probably Wrong in ChatGPT. Here Is the 90-Minute Audit.
Stop guessing whether AI search knows you. Run this query set, fill the gap matrix, and leave with a one-page fix list.
84% of AI Citations Are Earned Media. Your llms.txt Cannot Fix That.
Muck Rack's Generative Pulse keeps landing on the same number. Most of what models cite is not your homepage. Here is what that means after you already did the plumbing.
Getting Your Writing Seen Beyond Your Own Site
Your site is the canonical home. Everywhere else is a spoke that points back to it. Here is the full distribution stack, from full content feeds to IndexNow to Reddit, in the order I would build it.
From Invisible to Indexed: The Unglamorous Work of Getting Seen by AI Search
My site had all the fancy AI-optimization layers and still pointed at the wrong product. Here is the one-day plumbing pass that actually made it visible, in plain words.
Optimizing for SEO, AEO, GEO, and AI Search in 2026
I took one site from 14.5 MB to 1 MB and watched the agentic browsing score go from 67 to 100. Most of what AI search rewards is embarrassingly old-fashioned.
Optimizing Your Site for AI Agents and LLMs
Your site has human visitors and AI visitors. Here is how to serve both, with llms.txt, inline LLM instructions, structured data, and machine-readable feeds.