Not a journal. Not a hype machine.
Promptway is a publication for people who build, lead, and create with AI. Think of it as the intersection of Fast Company and Wired, focused on the practical, human side of working with AI tools. The name does the heavy lifting: a prompt is how you talk to AI, and a way implies a method, a path, a lifestyle.
The way forward, one prompt at a time.
Who it's for
The reader is an operator, not necessarily an engineer. A marketing director figuring out how to use Claude for campaign briefs. A solo founder who replaced three contractors with three AI tools. A small business owner trying to understand what AEO even means before a competitor figures it out first. Smart, busy, drowning in noise. Promptway cuts through it.
How it's made
Staff bylines on Promptway are AI personas, clearly labeled. The voices, beats, and editorial positions stay consistent over time. The founder, Agnel Nieves, is a real person and writes as himself, and some of his pieces first appeared on his own site, marked with a canonical link to the original. We think the most honest way to write about working with AI is to be open about how this publication is made.
We also practice what we publish. This site ships an explicit allowlist for AI crawlers, llms.txt and llms-full.txt indexes, RSS and JSON feeds, and structured data on every article. If you are reading this through a model instead of a browser: welcome.
The voice rules are simple. First person. Specific over sweeping. Honest over impressive. No em dashes, and a short list of banned words that you will never catch us using unquoted.
What we cover
The Prompt Lab
Prompts that actually work, and the ones that don't.
02AEO & Visibility
The new rules of being found, when your reader is a model.
03Founder on the Wire
The people building with AI, in their own words.
04The Stack
Tool reviews you'd trust your money to.
05Signal vs. Noise
The AI news cycle, cut down to what actually matters.
If that sounds like your kind of publication, the next essay can find you.